目录 Unit 1Overview of Crossborder Ecommerce1 Part AThe Concept and Significance of Crossborder Ecommerce2 Part BThe Classifications of Crossborder Ecommerce6 Part CThe Main Models of Export and Import Crossborder Ecommerce8 Part DThe Status Quo and Development Trend of Crossborder Ecommerce13 Unit 2Main Crossborder Ecommerce Platforms19 Part AAmazon and eBay20 Part BAlibaba and AliExpress24 Part CWish29 Part DShopee, Lazada and Other Regional Crossborder Ecommerce Platforms32 Unit 3Opening a Crossborder Ecommerce Store41 Part APreparing for Opening a Crossborder Ecommerce Store42 Part BRegistering for a Crossborder Ecommerce Store44 Part CLaunching Products on a Crossborder Ecommerce Platform54 Unit 4Marketing on Crossborder Ecommerce Platforms64 Part AConcepts Related to Ecommerce65 Part BStore Description and Product Listing Design67 Part CPromotion Activities74 Supplementary Reading77 Unit 5Market Research of Crossborder Ecommerce81 Part ABasic Principle and Logic for Product Selection in Crossborder Ecommerce82 Part BPractical Methods of Market Research for Crossborder Ecommerce85 Part CData Analysis for Crossborder Ecommerce91 Supplementary Reading95 〖1〗跨境电子商务专业英语目录〖2〗 Unit 6Crossborder Ecommerce Customer Service(Ⅰ)100 Part AAn Introduction to Customer Services and Factors Affecting Customer Experience101 Part BRules and Features of Crossborder Ecommerce Customer Service105 Supplementary Reading110 Unit 7Crossborder Ecommerce Customer Service(Ⅱ)116 Part ABasic Online Communication Skills of Customer Services117 Part BPractices of Customer Service for B2B119 Part CTips and Templates for Customer Service in Some B2C Scenarios126 Unit 8Policies and Terms on Crossborder Ecommerce Platform132 Text AVarious Policies and Common Pitfalls133 Text BIntellectual Property138 Text CAppeal and Plan of Action142 Supplementary Reading144 Unit 9Crossborder Ecommerce Online Payment150 Text AAn introduction to Dominant Online Payment Platforms Worldwide151 Text BOnline Payment Platforms in China155 Supplementary Reading157 Unit 10Crossborder Ecommerce Logistics164 Text AAn introduction to Logistics Services165 Text BFunctions of Overseas Warehouses and the Way to Establish them169 Supplementary Reading172 Unit 11Crossborder Customs Tax (VAT) and Changes in New Ecommerce Regulations179 Text AAn introduction to Customs and VAT180 Text BChanges in New Ecommerce Regulations183 Supplementary Reading186 Unit 12ERP and Supply Chain of Crossborder Ecommerce192 Part AERP193 Part BSupply Chain198 参考文献207