目录

Unit 1Overview of Crossborder Ecommerce1
Part AThe Concept and Significance of Crossborder Ecommerce2
Part BThe Classifications of Crossborder Ecommerce6
Part CThe Main Models of Export and Import Crossborder Ecommerce8
Part DThe Status Quo and Development Trend of Crossborder 
Ecommerce13

Unit 2Main Crossborder Ecommerce Platforms19
Part AAmazon and eBay20
Part BAlibaba and AliExpress24
Part CWish29
Part DShopee, Lazada and Other Regional Crossborder Ecommerce 
Platforms32

Unit 3Opening a Crossborder Ecommerce Store41
Part APreparing for Opening a Crossborder Ecommerce Store42
Part BRegistering for a Crossborder Ecommerce Store44
Part CLaunching Products on a Crossborder Ecommerce Platform54

Unit 4Marketing on Crossborder Ecommerce Platforms64
Part AConcepts Related to Ecommerce65
Part BStore Description and Product Listing Design67
Part CPromotion Activities74
Supplementary Reading77

Unit 5Market Research of Crossborder Ecommerce81
Part ABasic Principle and Logic for Product Selection in Crossborder 
Ecommerce82
Part BPractical Methods of Market Research for Crossborder 
Ecommerce85
Part CData Analysis for Crossborder Ecommerce91
Supplementary Reading95
〖1〗跨境电子商务专业英语目录〖2〗
Unit 6Crossborder Ecommerce Customer Service(Ⅰ)100
Part AAn Introduction to Customer Services and Factors 
Affecting Customer Experience101
Part BRules and Features of Crossborder Ecommerce Customer 
Service105
Supplementary Reading110

Unit 7Crossborder Ecommerce Customer Service(Ⅱ)116
Part ABasic Online Communication Skills of Customer Services117
Part BPractices of Customer Service for B2B119
Part CTips and Templates for Customer Service in Some B2C Scenarios126

Unit 8Policies and Terms on Crossborder Ecommerce Platform132
Text AVarious Policies and Common Pitfalls133
Text BIntellectual Property138
Text CAppeal and Plan of Action142
Supplementary Reading144

Unit 9Crossborder Ecommerce Online Payment150
Text AAn introduction to Dominant Online Payment Platforms 
Worldwide151
Text BOnline Payment Platforms in China155
Supplementary Reading157

Unit 10Crossborder Ecommerce Logistics164
Text AAn introduction to Logistics Services165
Text BFunctions of Overseas Warehouses and the Way to Establish 
them169
Supplementary Reading172

Unit 11Crossborder Customs Tax (VAT) and Changes in New 
Ecommerce Regulations179
Text AAn introduction to Customs and VAT180
Text BChanges in New Ecommerce Regulations183
Supplementary Reading186

Unit 12ERP and Supply Chain of Crossborder Ecommerce192
Part AERP193
Part BSupply Chain198

参考文献207