Unit5 .................................................................................... TextA AcceptingOnlinePayments For many smal busineses,acepting payments online ofers major benefits. Customers increasingly expect this facility and it can improve your cashflow significantly. It..seasytoaceptchequesorinvoices①foryouronlinesalesandtoprocespayments inthetraditionalway.However,becausebuyersoftenusetheInternetforaspeedy service,mostsalesarepaidforwithcreditanddebitcards.Toaceptcardsonline,you wilhavetomakespecialbankingangements. Onlinepaymentsusingcardsare“c(ra) ard-not-present” transactions.Therearehigher risksoffraudwiththistypeofpaymentandbanksrequireyoutooperatewithinaweldefinedsetofrulesandaceptahigherlevelofcommercialriskthanconventional swipedcardtransactioninashop. 1 OnlinePaymentJargon Debitandcreditcard② paymentsandtheirapplicationonlineinvolvesomekey conceptsandjargon. 1.cqies 1 Aurr Anacquirer③canbeahighstreetbankorotherfinancialinstitutionthatofers creditanddebitcardacepting/procesingservices.Itacquiresthe moneyfrom the customer,procesesthetransactionandcreditsyouracount. 1.2 InentMecatAutIMA trerhncons(s) Youneedtoapplyforamerchantserviceagreementifyouwantabanktohandle yourelectronicpayments.Forweb-basedonlinetransactionsyouneedanIMA. ① Aninvoiceisacommercialdocumentisuedbyaselertothebuyer,indicatingtheproducts,quantities,and agreedprices(定价)forproductsorservicestheselerhasprovidedthebuyer.Aninvoiceindicatesthebuyermustpay theseler,acordingtothepaymentterm. ② Acreditcardisasmalplasticcar塑料卡)isuedtousersasasystemofpayment.Italowsitsholder(持有 人)obuygoodsadservicesbasedontheholder..spromisetopayforthesegoodsandservices. d((s) ③(t) Anacquirracquiringbank)isamemberofacardasociation,forexampleMasterCard(万事达卡)and/ orVisa(维萨卡),whichmaintainsmerchantrelationshipsandreceivesalbankcardtransactionsfromthemerchant. er(o(n) ObtaininganIMAfromanacquirermaybequickerandeasierifyoualreadyhave of(“) line c(”) ard-procesingfacilitiessetup.Inthiscase,justaskyouracquirerforan additionalIMAIDforuseexclusivelywithInternettransactions.Thisproces is normalyquick,especialyiftherisktoyourbusines doesnotchange. Tohelpprotectmerchantsandcardholdersfrom fraud,thecardschemeshave developedaservicethatalowscardholderstoauthenticatethemselveswhenshopping online. 1.aetSriePoies(PSPs)① 3 Pymnevcrvdr APSPwilprovideyouwitha“ virtual” tilorterminalthatcolectscarddetailsover theInternetandpasesthemtotheacquiringbank.Totakeelectronicpaymentsoverthe web,youwilneedaPSP. YourchoiceofPSPwildependonitscostandcompatibilitywithyourchosenecommercesoftwaresolution.Afixedmonthlyfeestartsataround ￡10,butthereare somecheaperoptionsavailable,startingaslowas5pencepertransaction.Usualy,the higheryourtransactionvolumethelowertherateyouwilbecharged. SomeacquiringbanksoferPSPservicesaspartoftheirproductandthereareother lesexpensiveoptionsavailable. 2 PaymentCardIndustryDataSecurityStandardCompliance ThePaymentCardIndustry DataSecurityStandard (PCIDSS)isa worldwide securitystandarddevelopedbythePaymentCardIndustry (PCI)②SecurityStandards Counciltoprotectcardholderinformation,suchascreditanddebitcardnumbersand cardholders..personaldetails.Itincludesrequirementsforsecuritymanagement,network architecture,softwaredesign,securitypoliciesandprocedures,andotherprotectionof customeracountdata.Thestandardisappliabletoanyorganisationthatstores, transmits or proceses cardholder information;b(c) e they a merchant,third-party procesororacquirer. PCIDSSisasetof6principlesthatencompas 12specificrequirements.These ① Apaymentserviceprovider (PSP)ofersmerchantsonlineservicesforaceptingelectronicpaymentsbya iyofpymentmethodsincludingcreditcard,bank-basedpaymentssuchasdirectdebit(直接借记),banktransfer ((a) (v) 银行(r) 转(t) 账),(a) andreal-timebanktransferbasedononlinebanking.SomePSPsprovideuniqueservicestoproces other nextgenerationmethodsincludingcashpayments,waletssuchasPayPal,prepaidcardsorvouchers(凭证,凭单),and evenpaperore-checkprocesing. ② Thepaymentcardindustry(PCI)denotesthedebit,credit,prepaid,e-purse (电子钱包),ATM,andPOS cardsandasociatedbusineses. ThetermissometimesmorespecificalyusedtorefeothePaymentCardIndustrySecuriyStandardsCouncil,an independentcounciloriginalyformedbyAmericanExpres,(rt) DiscoverFinancialServices,JCB,Mas(t) terCardWorldwide andVisaInternationalonSept.7,2006,withthegoalofmanagingtheongoingevolutionofthePaymentCardIndustry DataSecurityStandard. 92 Unit5 requirementsareequalyapplicabletoanyorganisationholdingpersonalinformationand areintendedtoreducetheorganisation..sriskofadatabreach. Principle1:Buildandmaintainasecurenetwork. .instalandmaintainafirewalconfigurationtoprotectyourcardholders..data. .donotusevendordefaultsforsystempaswordsorothersecurityactions. Principle2:Protectyourcardholderdata. .protectanystoredcardholderdata. .encrypttransmisionofyourcardholders..dataacros open,publicnetworks. Principle3:Keepavulnerabilitymanagementplan. .alwaysuseandregularlyupdateyouranti-virussoftware. .developandmaintainsecuresystemsandapplications. Principle4:Implementstrongacescontrolpractices. .limitacestocardholderdatatoonlythosewhoneedtoknow. .giveeverypersonwithcomputeraces auniqueID. .limitphysicalacestocardholderdata. Principle5:Monitorandtestyournetworksonaregularbasis. .trackandmonitoralacestoyournetworkresourcesandcardholderdata. .regularlytestsecuritysystemsandprocedures Principle6:Keepaninformationsecuritypolicy. Alwayskeepapolicythataddresesyourinformationsecurity. ThePCISecurityStandardCouncilencouragesbusinesesthatstorepaymentdatato complywithPCIDSSandbecomecertifiedtohelpreducefinancialrisksfrom data compromises.However,itisthepaymentcardschemesthat managetheactual complianceprogramme.Inpracticaltermsthismeanstheprogrammeismanagedby acquirersand you should check with your bank to seek advice on your specific complianceobligationsandhowyourbusinescanbecomecertified. Failuretobeannualycertifiedcanbecomeanisueifyouhaveasecuritybreach andyourcustomers..carddetailsarestolen,inwhichcasepenaltiesleviedbythecard schemesandcostscanbeheavydependingonthenumberofcardscompromised.Even whereamerchantiscertifiedthisdoesnotprotectthemfrompotentialpenaltiesifitis deemedthattheirownactionsthroughnegligence,omisionoracidentcontributedtoa breach. 3 SelectingtheBestOnlinePaymentOption Youcanusethefolowingscenariostohelpyouchoosethebestoptionforyour busines. 3.1 InentMecatAut( trerhnconIMA) Yourbusines alreadyaceptsdebitandcreditcardpaymentsforface-to-face 93 94 transactions.Youexpectafairlyhighnumberofonlinetransactions,mostofwhichwill besimpleandlowrisk.Youneedthegreatestamountofflexibilityinoperatingyour businessandcashflowisveryimportant.Ifthissoundslikeyourbusiness,then you should: .applydirectlyforanIMAanddiscussyourrequirementswiththeacquiringbank. .findtheinformationonsettingupanInternetmerchantaccount. 3.2 Payment-processingcompany Yourbusinesswillnothavealargenumberofonlinetransactionsandyoudonot currentlyacceptdebitorcreditcardtransactionssodonothaveanIMA.Youhavenot beentradinglongandcannotprovideawell-documentedoperationshistory. Youvaluetheabilitytoattractonlinesalesmorehighlythantheabilitytocollect salesincomequickly.Yourbusinesswillneedsomeflexibilityinthe wayin whichit designsandoperatesitswebsite,soyoushould: .considerthefacilitiesthatapayment-processingcompanycouldoffer,withthe possibilityofmovingtoalesscostlyoptionlater. .findtheinformationonusingapayment-processingcompany. 3.3 Onlineshoppingmall Yourbusinessissmall,youdonotcurrentlyofferdebitorcreditcardsalesandyou haveverylimitedITskills.Yourproductsarefairlystandardisedandeasilyunderstood. Youdonotthinkthatyourwebsiteneedsanyunusualfeatures.Youarepreparedtopay highertransactionandfixedcostsjusttoestablishawebpresence.Ifthisappliestoyour business,youshould: .lookatthefacilitiesthatanonlineshoppingmallcouldoffer. .findtheinformationonsellingthroughanonlineshoppingmall. New Words expect [.k.spekt] vt.期待,预期,盼望,指望 significantly [s.ɡ.n.f.k.ntli] adv.重要地,有意义地 cheque [t.ek] n.支票 traditional [tr..d...nl] adj.传统的,惯例的 speedy [.spi.di] adj.快的,迅速的 swipe [swa.p] vt.刷(磁卡);偷盗,扒窃 jargon [.d.ɑ.ɡ.n] n.行话 acquirer [..kwa..r.] n.发卡行,收单银行 offline [..f.la.n] adj.未联机的,脱机的,离线的 exclusively [.k.sklu.s.vli] adv.排外地,专有地 protect [pr..tekt] vt.保护 Unit5 95 merchant [.m..t..nt] n.商人,批发商,贸易商,店主 adj.商业的,商人的 cardholder [.kɑ:dh..ld.] n.持有信用卡的人,持有正式成员证的 人,持卡人 virtual [.v..t.u.l] adj.虚拟的,实质的 volume [.v.lju.m] n.量 expensive [.k.spens.v] adj.花费的,昂贵的 procedure [pr..si.d..] n.程序,步骤,流程,手续 transmit [tr.nz.m.t] vt.传输,转送 encompass [.n.k.mp.s] v.包围,环绕 requirement [r..kwa..m.nt] n.需求,要求,必要条件 breach [bri.t.] n.违背,破坏,破裂,裂口 vt.打破,突破 password [.pɑ.sw..d] n.密码,口令 vulnerability [.v.ln.r..b.l.ti] n.弱点,攻击 unique [ju.ni.k] adj.唯一的,独特的 regular [.reɡj.l.] adj.规则的,有秩序的,经常的 encourage [.n.k.r.d.] v.鼓励 compromise [.k.mpr.ma.z] v.危及…的安全 scheme [ski.m] n.安排,配置,计划,方案 v.计划,设计 compliance [k.m.pla..ns] n.依从,顺从 obligation [..bl..ɡe..n] n.义务,职责 annually [..nju.li] adv.一年一次,每年 penalty [.pen.lti] n.处罚,罚款 negligence [.neɡl.d..ns] n.疏忽 omission [..m..n] n.冗长 accident [..ks.d.nt] n.意外事件,事故 flexibility [.fleks..b.l.ti] n.灵活性,弹性,适应性 discuss [.fleks..b.l.ti] vt.讨论,论述 attract [..tr.kt] vt.吸引 vi.有吸引力,引起注意 income [..nk.m] n.收入,收益,进款,所得 skill [sk.l] n.技能,技巧 establish [..st.bl..] vt.建立,设立,安置 presence [.prezns] n.到场,存在 Phrases onlinepayment 在线支付 96 swipedcardtransaction 刷卡交易 highstreet 大街,主要街道 financialinstitution 金融机构 InternetMerchantAccount(IMA) 因特网商家账号 applyfor 请求,申请 acquiringbank 收单银行 monthlyfee 月费 PaymentCardIndustry (PCI) 支付卡行业 DataSecurityStandard (DSS) 数据安全标准 networkarchitecture 网络结构,网络体系 financialrisk 财务风险 inpracticalterms 实际上 face-to-facetransaction 面对面交易 onlineshoppingmall 在线购物中心,网上购物商城 Exercises 【Ex1】Answerthefollowingquestionsaccordingtothetext. 1.Whyaremostsalespaidforwithcreditanddebitcards? 2.Whatdoesanacquirerdo? 3.Whathavethecardschemesdonetohelpprotectmerchantsandcardholdersfrom fraud? 4.WhatisPCIDSS? 5.How manyspecificrequirementsdothePCI DSSprincipleshave? Whatarethey intendedtodo? 6.WhatdoesthePCISecurityStandardCouncilencouragebusinessesthatstorepayment datatodo? 7.Whatmanagestheactualcomplianceprogramme? 8.Whencanfailuretobeannuallycertifiedbecomeanissue? 9.Whatwillhappenifyourcustomers..carddetailsarestolen? 10.Whichisthebestonlinepaymentoptionofferedinthepassageforyourbusiness? 【Ex2】TranslatethefollowingtermsorphrasesfromEnglishintoChineseorviceversa. 1.acquiringbank 1. 2.swipedcardtransaction 2. 3.onlinepayment 3. 4.onlineshoppingmall 4. 5.financialrisk 5. 6.n.发卡行,收单银行6. Unit5 7.n.支票7. 8.vt.建立,设立,安置8. 9.n.灵活性,弹性,适应性9. 10.n.安排,配置,计划,方案10. 【Ex3】Filintheblankswiththewordsgivenbelow. acurate structure simplified form software prompted abandon unauthorized fail page DigitalWalets Aclientsidedigitalwaletrequiresminimalsetupandisrelativelyeasytouse.Once the 1 isinstaled,theuserbeginsbyenteringalthepertinentinformation.The digitalwaletisnowsetup.Atthepurchase/check-out 2 ofane-commercesite, thedigitalwaletsoftwarehastheabilitytoautomaticalyentertheuserinformationin theonline 3 .By default,mostdigitalwaletspromptwhenthesoftware recognizesaforminwhichitcanfilout,ifyouchosetoautomaticalyfilouttheform, youwilbe 4 forapasword.Thiskeeps 5 usersfromviewingpersonal informationstoredonaparticularcomputer. Digitalwaletsaredesignedtobe 6 whentransferingdatatoretail checkoutforms;however,ifa particulare-commercesitehasa peculiarcheckout system,thedigitalwaletmay 7 torecognizetheformsfieldsproperly.This problemhasbeeneliminatedbysitesandwaletsoftwarethatuseECMLtechnology. ElectronicCommerceModelingLanguageisaprotocolthatdictateshowonlineretailers 8 structureandsetuptheircheckoutforms.Participatinge-commercevendors who incorporate both digital walet technology and ECML include:Microsoft, Discover,IBM,OmahaSteaksandDelComputers. Upwardsof25% ofonlineshoppers 9 theirorderduetofrustrationin filinginforms.Thedigitalwaletcombatsthisproblembygivinguserstheoptionto transfertheirinformation securely and acurately.This 10 approach to completingtransactionsresultsinbeterusabilityandultimately moreutilityforthe customer. 【Ex4】TranslatethefolowingpasagefromEnglishintoChinese. DigitalWalet Adigitalwaletalowsuserstomakeelectroniccommercetransactionsquicklyand securely. Adigitalwaletfunctionsmuchlikeaphysicalwalet.Thediitalwaletwasfirst conceivedasamethodofstoringvariousformsofelectronicmoney(e(g) -cash),butwith 97 litlepopularityofsuche-cashservices,thedigitalwalethasevolvedintoaservicethat providesInternet users with a convenient way to store and use online shopping information. Adigitalwalethasbothasoftwareandinformationcomponent.Thesoftware providessecurity and encryption forthe personalinformation andforthe actual transaction.Typicaly,digitalwaletsarestoredontheclientsideandareeasilyselfmaintainedandfulycompatiblewithmoste-commerceWebsites.Aserver-sidedigital walet,alsoknownasathinwalet,isonethatanorganizationcreatesforandaboutyou andmaintainsonitsservers.Server-sidedigitalwaletsaregainingpopularityamong majorretailersduetothesecurity,eficiency,andaddedutilityitprovidestotheenduser,whichincreasestheirenjoymentoftheiroveralpurchase. TextB MobilePayment 1 WhatIsMobilePayment? Mobilepaymentincludesanytransactionstakingplacethroughamobiledevice.This includesthingslike mobile moneytransfersanddigitalwalets.Youcanuse mobile paymenttechnologyforpeer-to-peerpaymentsaswelastopayforgoodsandservices. Ratherthanpayingforyouritemswithcreditcardsorcash, a mobilepayment alowsyoutocompletethetransactioncompletelyfromyourmobilephone.Somemobile paymentsusethird-partyappslikeVenmoandPayPal,whileothersuseadigitalwalet storedonyourphone.Usingamobilewaletapp,youcanstoreyourbankingdetails directlytoyourdevice. 2 ReasonstoUseMobilePayment Mobilepaymentoferssignificantadvantagesoverotherpaymentmethodscurently available. 2.eue 1 Scr Securityisoneofthesignificantadvantagesofmobilepayments,mainlywhenused with NFCtechnology.Infact,whencombined withothersecurityfeaturesalready presentinmobilephones,NFCofersasignificantimprovementoverEMV. OnekeyaspectthatmakesNFC paymentsoatractiveistokenization.Thisisan encryption method that scrambles the credit card information data while being transmitedandstored.Yourbankdoesthiswithauniqueproces andthensendsitto yourApplePaywaletforstorage. Ifhackers weretostealthisdata,al they would getisuseles,meaningles 98 Unit5 gibberish.Thisdataisalsodynamic,whichmakesitimposibleforthievestotryand decipherit. Mostmobilewaletsalsohavelayersofsecuritytoensurethatyou..retheonewho.. s makingatransaction.Forexample,ApplePayrequiresthatyouprovideyourfingerprint scanusingTouchIDwheneveryoumakepayments.Sinceit..simposibletoreplicateyour fingerprint,thievescan..tacesyourmobilewaleteveniftheystealyourmobilephone. Thenthere..sthefactthatusing NFC contactles paymentrequiresthatyou..re physicalypresenttomakethetransaction.ComparedtopayingovertheInternet,thisis amuchmoresecuremethod. 2.at 2 Fs Spedisthebestfeatureofmobilepayment.NFCalowsyoutoeasilytapandpayinfractions ofasecond.Inretailstoresorrestaurantswherethere..salargevolumeoftransactions,thisis especialyhandyinspedingupyourturnover,thereforeincreasingyoursales. 2.ovnet 3 Cnein Usingmobilepaymentisnotjustconvenientforyouasabusines,butalsoforyour customers. Mobilepaymentdoesn..trequirepeopletobringloadsofcashwhengoingout,which initselfcanbeasecurityisue.Andforpeoplewhohavemultiplecreditcards,mobile waletsprovideaconvenientwaytoconsolidatethemintoonepaymentsystem. Mostpeoplenowadaysalreadyhavetheirphonesattheirsideataltimes,somobile paymentbecomesanesentialpaymentmethodthat..savailable24/7.Theyalsodon.. t needtobuyanyadditionaldevices.Aslongastheyhavesmartphones,mobilepaymentis builtintothem. 3 TheMostEfectiveWaystoImproveMobilePaymentExperience 3.1 ProvideAsManyPaymentOptionsasPosible Whenitcomestoe-commerce,customersusualyhaveaverywiderangeofpayment preferences.Ifyourbusines doesn..tsupporttheirpreferedoptionofmobilepayment, there..sagoodchanceyoucouldlosethesalealtogether. Thisisduetoafewfactors,includingcustomers..increasingfocusonprivacyand securityaswel asasimpledesiretohavetosignintoasfew websitesasposible. Anyway,theeasieryoumakeitforyourcustomertopayyou,themoresalesyou.. lget. Asaresult,ensuringyourwebsiteiscompatiblewithasmanypaymentoptionsasposible iscrucial.Someofthemostimportantpaymentoptionstoincludeonyoursiteare: .Creditcards. .Debitcards. 99 .PayPal. .ApplePay,GooglePayandSamsungPay. .Venmo,Stripeandotheronlinepaymentplatforms. ThepaymentlandscapeofChinaisuniqueandheavilydominatedbymobilepayment options.Thetopthre mobilewaletsareAlipay,WeChatPay,andChinaUnionPay. 3.2 Don..tForceCustomerstoCreateanAcountBeforePaying Encouragingyourcustomerstocreateanacountonyoure-commercesiteisindeed agreatwaytopromotesalesandcolecttheirinformation.Ontheotherhand,forcing first-timecustomerswhomaynothavefultrustinyourbrandtocreateanacountcan scaremanynewbuyersaway. Customersprefertoonlycreateacountswithbrandstheyhaveexperiencewith. Forcingfirst-timecustomerstocreateanacountwil notonly makethecustomers rememberanotherusernameandpasword,butalsoreceiveexcesivemarketingemails. Alowingguestcheckoutisagreatwaytoensureyourcustomerscanmakepurchases aseasilyasposible. 3.MakheChecotDsignSals 3 etkueeme AcordingtoBaymard,themainreasonthatconsumersabandonacartisdueto checkoutdesignandflow.Whetherit..sduetooveralconfusion,toomanyfieldsorlong loadingtimes,checkoutdesignhasahugeimpactonconversionrates. Since manycustomers makeimpulsebuys,the morestreamlinedthecheckout procesis,thebeter.Ifposible,reducethenumberofcheckoutstepsandkeepform fieldstoaminimum. Checkoutpagedesignalsohasasignificantimpactoncustomers..likelihoodto completetheirpurchase.Createasmoothtransitionfrom carttocheckoutbyusing similardesignelementslikefonts,colorsandimages.Placeimportantinformationwhere it..seasilyvisibleandguideyourcustomerthroughcheckoutwithprominentbutonsand ordersummaries. 3.4 ProvideSecurityandPrivacyAsurances Consumersaremoreconcernedthaneverabouttheprivacyandsecurityoftheir information.Sincecheckoutpageshandlesensitiveinformationlikecreditcardnumbers, they..reespecialysensitivetoperceivedsecurityviolationsinthisarea. Improvingtheperceivedsecurityofyourcheckoutpageisoneofthemostimportant thingsyoucandotodrivemoreconversions.Inadditiontoimprovingthesecurityof yourpaymentprocesingsoftware,youcanalsomakedesignchoicesthatimprovethe perceivedsecurityofcertainpartsofapage,especialythecreditcardfields. 3.5 UseClearCalstoAction (CTAs) Nomaterhow highyourwebsitetraficis,yourrevenuewil staylowifyour 100