目Contents 录 
Chapter 1 E-commerce Overview 电子商务概述··························································· 1 
Case: Amazon.com(引例: Amazon.com) ············································································· 1 Key Points(本章要点) ··········································································································· 2 1.1 The Basic Concept of E-commerce(电子商务的基本概念)·········································· 2 
1.1.1  The Definition of E-commerce(电子商务的定义) ············································ 4 
1.1.2 The Contents of E-commerce(电子商务的内容) ·············································· 7 
1.1.3 Functions and Features of E-commerce(电子商务的功能及特征) ················· 13 
1.2 Emergence and Development of E-commerce(电子商务的产生与发展) ··················· 19 
1.2.1  Developing History of E-commerce(电子商务的发展历程)··························· 19 
1.2.2  Trend of E-commerce Development(电子商务的发展趋势) ·························· 24 
1.3 The Structure and System of E-commerce(电子商务的结构与系统) ························· 27 
1.3.1 The Basic Framework of E-commerce(电子商务的基本框架) ······················· 27 
1.3.2  Application Framework of E-commerce(电子商务的应用框架) ···················· 33 
1.3.3 The System Composition of E-commerce(电子商务的系统组成) ·················· 39 Summary(本章小结) ·································································································· 44 Practice(实践) ············································································································· 45 
Chapter 2 E-commerce Models 电子商务模式····························································· 46 
Case: Amazon’s E-commerce model(引例:亚马逊电子商务模式) ·································· 46 Key Points(本章要点) ········································································································· 46 2.1 Overview of E-commerce Model(电子商务模式概述) ··············································· 47 
2.1.1 Elements of E-commerce Model(电子商务模式的构成要素) ························ 47 
2.1.2  Classification of E-commerce(电子商务的分类)············································ 50 
2.2 Basic E-commerce Models(电子商务基本模式) ························································ 67 
2.2.1 B2B E-commerce Model(B2B电子商务模式) ··············································· 68 
2.2.2 B2C E-commerce Model(B2C电子商务模式) ··············································· 79 
2.2.3 C2C E-commerce Model(C2C电子商务模式) ··············································· 86 
2.2.4 B2G E-commerce Model(B2G电子商务模式)··············································· 90 
2.2.5 Derivate Modes of E-commerce(电子商务的衍生模式) ································ 92 
电子商务概论(双语版)(第 2版) 

2.3 Emerging E-commerce Models(新兴的电子商务模式) ············································· 93 
2.3.1  O2O Model(O2O模式) ·················································································· 93 
2.3.2  B2T Model(B2T模式)···················································································· 98 
2.3.3  B2Q Model(B2Q模式)················································································· 101 
2.3.4  C2B Model(C2B模式) ················································································· 102 Summary(本章小结) ································································································ 106 Practice(实践) ··········································································································· 108 
Chapter 3 Fundamental of E-commerce Technology 电子商务技术基础············ 109 
Case: Connecting physical world by URL(引例:用 URL连接物理世界) ······················ 109 Key Points(本章要点) ······································································································· 110 
3.1 The Basics of Computer Network(计算机网络基础) ··············································· 111 
3.1.1 Definition of Computer Network(计算机网络的定义) ································· 111 
3.1.2  Classification of Computer Networks(计算机网络的分类) ·························· 116 
3.1.3  Network Communication Protocols(网络通信协议)····································· 122 
3.2  Internet Technology and Application(互联网技术及应用) ······································· 129 
3.2.1 The Produce and Develop of Internet(互联网的产生与发展) ······················· 129 
3.2.2  Internet Applications(互联网的主要应用) ··················································· 132 
3.2.3 IP Address and Domain Name(IP地址和域名) ············································ 146 
3.2.4 Internet Access(互联网接入方式) ································································ 155 
3.2.5 Intranet, Extranet and Internet(内联网、外延网和互联网) ·························· 159 
3.3  Information Processing Technology(信息处理技术)················································ 161 
3.3.1  Electronic Data Interchange(电子数据交换) ················································· 161 
3.3.2  Barcode Technology(条码技术) ··································································· 173 
3.3.3  RFID Technology(RFID技术) ····································································· 176 
3.3.4  GPS Technology(GPS技术)········································································· 178 
3.3.5  GIS Technology(GIS技术)··········································································· 180 Summary(本章小结) ································································································ 183 Practice(实践) ··········································································································· 183 
Chapter 4 E-commerce Payment Technology电子商务支付技术························ 184 
Case: Bitcoin(引例:比特币)···························································································· 184 Key Points(本章要点) ······································································································· 185 
4.1  E-money and E-payment(电子货币与电子支付) ····················································· 185 
4.1.1  E-payment Tools(电子支付工具) ································································· 186 
4.1.2  E-payment Systems(电子支付系统) ····························································· 198 
4.1.3  E-payment Models(电子支付模式) ······························································ 211 
4.2  Third Party Payment(第三方支付) ··········································································· 213 
4.2.1 Overview of Third-Party Payment(第三方支付概述) ··································· 213 
目 录 

4.2.2	  Third Party Payment Model(第三方支付模式) ············································· 220 
4.2.3 	Platform of Third Party Payment(第三方支付平台) ····································· 226 
4.3  E-bank(电子银行) ···································································································· 231 
4.3.1	  Telephone Bank(电话银行) ·········································································· 231 
4.3.2  	Internet Bank(网上银行) ··············································································· 234 
4.3.3  	Mobile Bank(手机银行) ··············································································· 244 
4.3.4  	WeChat Bank(微信银行) ·············································································· 248 
4.4 M-payment(移动支付) ······························································································ 251 
4.4.1  Overview of Mobile Payment(移动支付概述)·············································· 251 4.4.2  Mobile Payment Mode(移动支付模式) ························································ 256 Summary(本章小结) ········································································································· 258 Practice(实践) ···················································································································· 260 
Chapter 5 E-commerce Logistics Technology电子商务物流技术························ 261 
Case: JD.COM’s Self-built Logistics(引例:京东商城的自建物流) ································ 261 Key Points(本章要点) ······································································································· 262 
5.1 The Concept of Logistics(物流的概念) ···································································· 262 
5.1.1 	Origin and Development of Logistics Concept(物流概念的起源与发展) ···································································································· 262 
5.1.2 	The Classification of Logistics(物流的分类) ················································ 264 
5.1.3	  The Functions of Logistics(物流的功能) ······················································ 270 
5.2 E-commerce Logistics(电子商务物流) ····································································· 281 
5.2.1 	The Relationship Between E-commerce and Logistics(电子商务与物流的关系) ···································································································· 281 
5.2.2 	Features of E-commerce Logistics(电子商务物流的特点) ··························· 291 
5.2.3	  E-commerce Logistics Models(电子商务物流模式) ···································· 293 
5.3 E-commerce Logistics Distribution(电子商务物流配送) ········································· 307 
5.3.1 	Overview of Logistics Distribution(物流配送概述) ····································· 307 
5.3.2 Objectives of Logistics Distribution(物流配送的目标) ································ 311 5.3.3  Logistics Distribution Centre(物流配送中心) ··············································· 313 Summary(本章小结) ········································································································· 321 Practice(实践) ···················································································································· 322