目 录 第1课 媒体技术与文化...............................................................................1 1.1 媒体与媒介 ........................................................................................................................2 1.1.1 什么是媒体 ............................................................................................................2 1.1.2 媒体的分类 ............................................................................................................4 1.1.3 传统媒体与新媒体 .................................................................................................5 1.2 数字媒体的特征 ................................................................................................................6 1.2.1 数字媒体的定义 ....................................................................................................6 1.2.2 当代数据库文化 ....................................................................................................9 1.2.3 数据媒体的进化 ..................................................................................................10 1.3 数字媒体技术 ..................................................................................................................11 1.4 媒体进化论 ......................................................................................................................15 1.5 数字媒体艺术 ..................................................................................................................17 1.6 数字媒体传播模式 ...........................................................................................................20 1.7 数字内容产业 ..................................................................................................................22 本课学习重点 ...........................................................................................................................24 讨论与实践...............................................................................................................................26 练习与思考...............................................................................................................................26 第2课 当代数字媒体前沿..........................................................................28 2.1 数字智能化技术 ..............................................................................................................29 2.1.1 AIGC设计时代 ....................................................................................................29 2.1.2 ChatGPT新潮流 ...................................................................................................31 2.2 虚拟人技术 ......................................................................................................................32 2.2.1 虚拟员工与虚拟网红 ...........................................................................................32 2.2.2 虚拟偶像产业 ......................................................................................................33 2.3 裸眼3D技术 .....................................................................................................................35 2.4 拓展现实技术 ..................................................................................................................37 2.5 艺术展陈技术 ..................................................................................................................39 2.6 建筑与投影艺术 ..............................................................................................................42 2.7 科技与艺术的盛会 ...........................................................................................................43 2.8 当代科技艺术发展趋势 ...................................................................................................45 本课学习重点 ...........................................................................................................................47 讨论与实践...............................................................................................................................48 练习与思考...............................................................................................................................49 第3课 数字媒体技术基础...........................................................................51 3.1 数字媒体与计算机 ...........................................................................................................52 数字媒体技术概论——创新实践十二课 IV 3.1.1 计算机形式的多样性 ...........................................................................................52 3.1.2 计算机与数字媒体 ...............................................................................................53 3.2 电子计算机的诞生 ...........................................................................................................55 3.3 电子计算机的发展 ...........................................................................................................56 3.4 信息论与控制论 ..............................................................................................................58 3.5 计算机硬件系统 ..............................................................................................................59 3.6 计算机软件系统 ..............................................................................................................60 3.7 计算机输入设备 ..............................................................................................................62 3.7.1 字符输入 ..............................................................................................................62 3.7.2 音频输入 ..............................................................................................................63 3.7.3 图像输入 ..............................................................................................................63 3.7.4 视频输入 ..............................................................................................................65 3.8 计算机输出设备 ..............................................................................................................66 3.8.1 显示器 ..................................................................................................................66 3.8.2 可触摸显示屏 ......................................................................................................66 3.8.3 投影仪 ..................................................................................................................67 本课学习重点 ...........................................................................................................................68 讨论与实践...............................................................................................................................69 练习与思考...............................................................................................................................70 第4课 数据压缩技术...............................................................................72 4.1 数据压缩的必要性 ...........................................................................................................73 4.2 信息冗余与数据压缩 .......................................................................................................74 4.3 数据压缩编码类型 ...........................................................................................................76 4.3.1 有损压缩和无损压缩 ...........................................................................................77 4.3.2 帧内压缩和帧间压缩 ...........................................................................................77 4.3.3 对称压缩和不对称压缩 .......................................................................................78 4.4 音频压缩与数字格式 .......................................................................................................78 4.4.1 数字音频压缩 ......................................................................................................78 4.4.2 音频文件格式 ......................................................................................................78 4.5 数字图像压缩 ..................................................................................................................80 4.5.1 有损压缩和无损压缩 ...........................................................................................80 4.5.2 图像及图形格式 ..................................................................................................81 4.6 数字视频压缩 ..................................................................................................................81 4.7 数字视频格式 ..................................................................................................................83 4.7.1 AVI格式 ...............................................................................................................83 4.7.2 MPEG/MPG格式 .................................................................................................84 4.7.3 流视频格式 ..........................................................................................................85 4.7.4 MOV格式 ............................................................................................................85 本课学习重点 ...........................................................................................................................86 讨论与实践...............................................................................................................................87 目 录 V 练习与思考...............................................................................................................................88 第5课 文字、图形与图像..........................................................................90 5.1 文字的意义 ......................................................................................................................91 5.2 字体与版式设计 ..............................................................................................................93 5.2.1 字体设计基础 ......................................................................................................93 5.2.2 电脑字库设计 ......................................................................................................93 5.2.3 创意字体设计 ......................................................................................................95 5.2.4 版式设计 ..............................................................................................................95 5.3 超文本与超媒体 ..............................................................................................................97 5.4 计算机图形学简介 ...........................................................................................................98 5.4.1 位图与矢量图 ......................................................................................................99 5.4.2 CGI技术和目标 .................................................................................................101 5.5 数字色彩与设计 ............................................................................................................102 5.5.1 色彩与色域图 ....................................................................................................102 5.5.2 数字色彩模型 ....................................................................................................103 5.5.3 色彩心理学 ........................................................................................................105 5.5.4 数字色彩设计 ....................................................................................................106 5.6 数字绘画 ........................................................................................................................109 5.7 Photoshop与数字图像处理 ...........................................................................................112 5.8 插画与图表设计 ............................................................................................................116 本课学习重点 .........................................................................................................................118 讨论与实践.............................................................................................................................119 练习与思考.............................................................................................................................120 第6课 声音、视频与特效.........................................................................122 6.1 数字音频基础 ................................................................................................................123 6.2 数字音频工作站 ............................................................................................................124 6.3 数字视频技术 ................................................................................................................127 6.3.1 数字视频及其特征 .............................................................................................127 6.3.2 视频技术参数 ....................................................................................................128 6.4 流媒体技术及产业 .........................................................................................................130 6.5 数字视频编辑 ................................................................................................................132 6.5.1 影视剪辑的意义 ................................................................................................132 6.5.2 非线性编辑系统 ................................................................................................132 6.6 非线性编辑软件 ............................................................................................................134 6.6.1 Adobe Premiere Pro 2023 ...................................................................................134 6.6.2 Apple Final Cut Pro X ........................................................................................134 6.6.3 iMovie 10 ...........................................................................................................135 6.6.4 DaVinci Resolve 18 ............................................................................................136 6.6.5 Vegas Pro 19 ......................................................................................................137 6.7 数字后期特效 ................................................................................................................138 6.7.1 电影特效及分类 ................................................................................................138 6.7.2 数字影像处理 ....................................................................................................139 6.7.3 数字后期特效软件 .............................................................................................140 本课学习重点 .........................................................................................................................142 讨论与实践.............................................................................................................................143 练习与思考.............................................................................................................................144 第7课 数字动画技术与设计......................................................................146 7.1 动画定义及分类 ............................................................................................................147 7.1.1 动画的定义 ........................................................................................................147 7.1.2 动画的分类 ........................................................................................................147 7.2 计算机动画概述 ............................................................................................................148 7.2.1 关键帧动画 ........................................................................................................148 7.2.2 变形动画 ............................................................................................................149 7.2.3 过程动画 ............................................................................................................150 7.2.4 人体动画 ............................................................................................................151 7.3 数字动画的算法 ............................................................................................................153 7.4 数字动画软件 ................................................................................................................155 7.5 数字动画设计原则 .........................................................................................................159 7.6 数字动画制作流程 .........................................................................................................162 7.7 动画的起源与发展 .........................................................................................................165 7.7.1 魔术灯与诡盘 ....................................................................................................165 7.7.2 动画的诞生 ........................................................................................................166 7.7.3 传统动画发展历程 .............................................................................................168 7.8 数字动画简史 ................................................................................................................171 7.8.1 CG技术革命 ......................................................................................................171 7.8.2 数字动画时代 ....................................................................................................173 7.9 数字动画发展趋势 .........................................................................................................176 本课学习重点 .........................................................................................................................177 讨论与实践.............................................................................................................................178 练习与思考.............................................................................................................................179 第8课 数字游戏设计..............................................................................181 8.1 电子游戏概述 ................................................................................................................182 8.1.1 电子游戏的定义 ................................................................................................182 8.1.2 电子游戏产业 ....................................................................................................182 8.1.3 电子游戏的意义 ................................................................................................184 8.2 游戏与电子竞技 ............................................................................................................186 8.3 数字游戏的类型 ............................................................................................................188 8.3.1 角色扮演类游戏 ................................................................................................189 8.3.2 即时战略类游戏 ................................................................................................189 8.3.3 动作类和格斗类游戏 .........................................................................................190 8.3.4 第一人称射击类游戏 .........................................................................................190 8.3.5 冒险类游戏 ........................................................................................................191 8.3.6 模拟类游戏 ........................................................................................................191 8.3.7 运动类游戏 ........................................................................................................192 8.3.8 桌面类游戏 ........................................................................................................192 8.3.9 其他类型的游戏 ................................................................................................193 8.4 游戏设计工作室 ............................................................................................................193 8.5 游戏原型设计 ................................................................................................................196 8.5.1 游戏设计流程 ....................................................................................................196 8.5.2 游戏设计思维 ....................................................................................................197 8.5.3 原型设计方法 ....................................................................................................200 8.6 游戏引擎软件 ................................................................................................................200 8.6.1 游戏引擎技术简介 .............................................................................................200 8.6.2 Unity引擎...........................................................................................................203 8.6.3 Unreal引擎 .........................................................................................................203 8.7 电子游戏的起源 ............................................................................................................204 8.8 游戏产业的发展 ............................................................................................................206 8.8.1 电子游戏机的诞生 .............................................................................................206 8.8.2 计算机游戏的发展 .............................................................................................208 8.8.3 手机游戏时代 ....................................................................................................210 本课学习重点 .........................................................................................................................212 讨论与实践.............................................................................................................................213 练习与思考.............................................................................................................................214 第9课 交互产品设计..............................................................................216 9.1 交互设计基础 ................................................................................................................217 9.2 交互设计的发展 ............................................................................................................218 9.3 用户体验设计 ................................................................................................................220 9.4 交互设计流程 ................................................................................................................222 9.5 问题导向设计 ................................................................................................................225 9.6 用户研究与画像 ............................................................................................................226 9.7 思维导图工具 ................................................................................................................228 9.8 产品需求报告书 ............................................................................................................231 本课学习重点 .........................................................................................................................235 讨论与实践.............................................................................................................................236 练习与思考.............................................................................................................................237 第10课 用户界面设计.............................................................................239 10.1 理解用户界面设计 ...................................................................................................240 10.2 界面风格简史 ...........................................................................................................242 10.2.1 设计风格概述 ..............................................................................................242 10.2.2 拟物化界面风格 ..........................................................................................243 10.2.3 扁平化界面风格 ..........................................................................................244 10.2.4 新拟态界面设计 ..........................................................................................247 10.3 界面设计原则 ...........................................................................................................249 10.3.1 可用性十大原则 ..........................................................................................249 10.3.2 界面设计的基本规律 ..................................................................................250 10.3.3 界面体验设计要点 ......................................................................................251 10.4 界面原型工具 ...........................................................................................................253 10.4.1 流程图与线框图 ..........................................................................................253 10.4.2 原型设计工具 ..............................................................................................257 10.4.3 Adobe XD界面设计 ....................................................................................258 10.5 列表与宫格设计 .......................................................................................................261 10.6 侧栏与标签设计 .......................................................................................................264 10.7 平移或滚动设计 .......................................................................................................265 10.8 图文要素的设计 .......................................................................................................266 本课学习重点 ......................................................................................................................269 讨论与实践 .........................................................................................................................270 练习与思考 .........................................................................................................................271 第11课 虚拟现实技术....................................................................273 11.1 虚拟现实的基本概念 ................................................................................................273 11.2 虚拟现实的技术特征 ................................................................................................276 11.3 虚拟现实系统的组成 ................................................................................................277 11.4 虚拟现实系统的分类 ................................................................................................278 11.4.1 桌面式虚拟现实系统 ..................................................................................278 11.4.2 沉浸式虚拟现实系统 ..................................................................................279 11.5 增强现实技术 ...........................................................................................................280 11.6 虚拟现实职业标准 ....................................................................................................282 11.7 虚拟现实课程体系 ....................................................................................................283 本课学习重点 ......................................................................................................................287 讨论与实践 .........................................................................................................................288 练习与思考 .........................................................................................................................289 第12课 数字媒体设计师.................................................................291 12.1 通用型人才标准 .......................................................................................................292 12.2 互联网新兴设计 .......................................................................................................293 12.3 素质与能力培养 .......................................................................................................295 12.3.1 双脑协同，综合实践 ..................................................................................295 12.3.2 见微知著，关注细节 ..................................................................................296 12.3.3 软件编程，数据挖掘 ..................................................................................298 12.4 观察、倾听与移情 ...................................................................................................300 12.5 团队协作和交流 .......................................................................................................301 12.6 概念设计与可视化 ...................................................................................................302 12.7 趋势洞察与设计 .......................................................................................................303 12.8 数字媒体作品的标准 ................................................................................................305 12.8.1 艺术与技术的统一 ......................................................................................305 12.8.2 新媒体与文化传承 ......................................................................................307 本课学习重点 ......................................................................................................................309 讨论与实践 .........................................................................................................................310 练习与思考 .........................................................................................................................311 参考文献..............................................................................................313