CONTENTS目录第一篇基础知识第 1章商业模式创新与数字经济 ························································3 1.1 数字经济的兴起、内涵与特征 ··········································· 3 1.2 数字经济的内容与构成···················································· 7 1.3 商业模式创新与数字经济发展 ··········································14 第 2章商业模式创新概述 ······························································· 21 2.1 商业模式的定义与功能 ···················································21 2.2 商业模式与传统战略论的关系 ··········································23 2.3 商业模式创新的定义 ·····················································24 2.4 商业模式创新与持续竞争优势 ··········································25 2.5 商业模式创新的挑战 ·····················································29 2.6 我国商业模式创新简史 ···················································32 第 3章商业模式创新工具 ······························································· 39 3.1 商业模式解构与商业模式创新工具 ····································39 3.2 常见的商业模式解构与创新工具 ·······································42 第 4章商业模式创新类型 ······························································· 57 4.1 基于画布式样的商业模式创新类型 ····································57 4.2 基于设计主题的商业模式创新类型 ····································69 4.3 基于破坏性创新的商业模式创新类型 ·································71 第 5章商业模式创新方法 ······························································· 77 5.1 商业模式创新的设计方法 ················································77 5.2 商业模式创新的评价方法 ················································86 第 6 章商业模式创新战略 ······························································· 97 6.1 商业模式创新战略的制定 ················································97 6.2 商业模式创新战略的执行·············································· 104 6.3 商业模式创新战略的常见问题 ········································ 106 第 7 章商业模式创新伦理与治理 ·····················································113 7.1 商业模式创新中的常见伦理问题 ····································· 113 7.2 商业模式创新中的企业对内伦理规范 ······························· 116 7.3 商业模式创新中的企业对外伦理规范 ······························· 119 7.4 商业模式创新伦理的治理·············································· 124 第二篇进阶知识第 8 章高管团队与商业模式创新 ·····················································139 8.1 高管团队的界定 ························································· 139 8.2 高管团队认知与商业模式创新 ········································ 140 8.3 高管团队行为与商业模式创新 ········································ 145 8.4 高管团队动态管理能力与商业模式创新····························· 148 8.5 高管团队决策逻辑与商业模式创新 ·································· 151 第 9 章需求侧战略与商业模式创新 ···················································159 9.1 需求侧战略及其对商业模式创新的价值····························· 159 9.2 基于顾客体验的商业模式创新 ········································ 162 9.3 商业模式创新促发顾客价值共创 ····································· 167 9.4 商业模式创新获取顾客侧结果 ········································ 168 第 10 章商业生态系统与商业模式创新 ··············································175 10.1 商业生态系统内涵 ····················································· 175 10.2 商业生态系统战略 ····················································· 179 10.3 商业生态系统与商业模式创新的关系 ······························ 182 第三篇前沿专题第 11章新一代数字技术与商业模式创新 ···········································193 11.1 大数据与商业模式创新 ·············································· 193 11.2 云计算与商业模式创新 ··············································· 201 11.3 物联网与商业模式创新 ·············································· 206 11.4 人工智能与商业模式创新 ············································ 213 11.5 元宇宙与商业模式创新 ··············································· 219 第 12 章数字化转型与商业模式创新 ·················································229 12.1 数字化转型的相关概念 ··············································· 229 12.2 数字化转型的主要内容 ··············································· 232 12.3 数字商业模式创新 ···················································· 239 主要参考文献 ···············································································249 XI