CONTENTS目录
第一篇基础知识
第 1章商业模式创新与数字经济 ························································3 
1.1 
数字经济的兴起、内涵与特征 ··········································· 3 

1.2 
数字经济的内容与构成···················································· 7 1.3 商业模式创新与数字经济发展 ··········································14


第 2章商业模式创新概述 ······························································· 21 
2.1 商业模式的定义与功能 ···················································21 2.2 商业模式与传统战略论的关系 ··········································23 2.3 商业模式创新的定义 ·····················································24 2.4 商业模式创新与持续竞争优势 ··········································25 2.5 商业模式创新的挑战 ·····················································29 2.6 我国商业模式创新简史 ···················································32
第 3章商业模式创新工具 ······························································· 39 
3.1 商业模式解构与商业模式创新工具 ····································39 3.2 常见的商业模式解构与创新工具 ·······································42 
第 4章商业模式创新类型 ······························································· 57 
4.1 基于画布式样的商业模式创新类型 ····································57 4.2 基于设计主题的商业模式创新类型 ····································69 4.3 基于破坏性创新的商业模式创新类型 ·································71
第 5章商业模式创新方法 ······························································· 77 
5.1 商业模式创新的设计方法 ················································77 5.2 商业模式创新的评价方法 ················································86
第 6 章商业模式创新战略 ······························································· 97 
6.1 商业模式创新战略的制定 ················································97 
6.2 商业模式创新战略的执行·············································· 104 
6.3 商业模式创新战略的常见问题 ········································ 106
第 7 章商业模式创新伦理与治理 ·····················································113 
7.1 商业模式创新中的常见伦理问题 ····································· 113 
7.2 商业模式创新中的企业对内伦理规范 ······························· 116 
7.3 商业模式创新中的企业对外伦理规范 ······························· 119 
7.4 商业模式创新伦理的治理·············································· 124
第二篇进阶知识
第 8 章高管团队与商业模式创新 ·····················································139 
8.1 高管团队的界定 ························································· 139 
8.2 高管团队认知与商业模式创新 ········································ 140 
8.3 高管团队行为与商业模式创新 ········································ 145 
8.4 高管团队动态管理能力与商业模式创新····························· 148 
8.5 高管团队决策逻辑与商业模式创新 ·································· 151 
第 9 章需求侧战略与商业模式创新 ···················································159 
9.1 需求侧战略及其对商业模式创新的价值····························· 159 
9.2 基于顾客体验的商业模式创新 ········································ 162 
9.3 商业模式创新促发顾客价值共创 ····································· 167 
9.4 商业模式创新获取顾客侧结果 ········································ 168 
第 10 章商业生态系统与商业模式创新 ··············································175 
10.1 商业生态系统内涵 ····················································· 175 
10.2 商业生态系统战略 ····················································· 179 
10.3 商业生态系统与商业模式创新的关系 ······························ 182
第三篇前沿专题
第 11章新一代数字技术与商业模式创新 ···········································193 
11.1   大数据与商业模式创新 ·············································· 193 
11.2   云计算与商业模式创新 ··············································· 201 
11.3   物联网与商业模式创新 ·············································· 206 
11.4   人工智能与商业模式创新 ············································ 213 
11.5   元宇宙与商业模式创新 ··············································· 219
第 12 章数字化转型与商业模式创新 ·················································229 
12.1 数字化转型的相关概念 ··············································· 229 
12.2 数字化转型的主要内容 ··············································· 232 
12.3 数字商业模式创新 ···················································· 239
主要参考文献 ···············································································249 
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