目录


Unit 11
Text AEcommerce1
New Words5
Phrases6
Exercises7
Text BEcommerce Business Model9
New Words12
Phrases13
Abbreviations13
Exercises13
Reading MaterialEcommerce Strategy14
Text A参考译文电子商务18
Unit 221
Text AOnline Shopping21
New Words26
Phrases27
Exercises28
Text BCreate an Online Shop30
New Words36
Phrases36
Exercises37
Reading Material10 Tips for Selling on the Internet 
and WWW38
Text A参考译文在线购物40
Unit 344
Text AEcommerce Website Design44
New Words51
Phrases53〖2〗Abbreviations54
Exercises54
Text BHow to Write a Product Description in
Ecommerce57
New Words60
Phrases61
Abbreviations62
Exercises62
Reading MaterialHow to Choose Products That You
Can Sell Easily62
Text A参考译文电子商务网站设计66
Unit 471
Text AEcommerce Customer Service71
New Words75
Phrases76
Exercises76
Text BMobile Ecommerce79
New Words82
Phrases83
Abbreviations83
Exercises83
Reading MaterialWhat Is Ecommerce CRM and Why 
Do You Need One?84
Text A参考译文电子商务客户服务87
Unit 591
Text AAccepting Online Payments91
New Words94
Phrases95
Exercises96
Text BMobile Payment98
New Words101
Phrases101〖2〗Abbreviations102
Exercises102
Reading MaterialManaging Risk in Ecommerce103
Text A参考译文接受在线支付106
Unit 6110
Text ASupply Chain Management110
New Words114
Phrases116
Abbreviations116
Exercises116
Text BEmarketplaces, Online Auctions and
Exchanges118
New Words125
Phrases126
Exercises127
Reading MaterialSAP Supply Chain Management128
Text A参考译文供应链管理132
Unit 7135
Text ALogistics135
New Words138
Phrases140
Abbreviations140
Exercises140
Text BKnowing When a WMS or WCS Is Right 
for Your Company142
New Words145
Phrases146
Abbreviations147
Exercises147
Reading MaterialTransportation Management System148
Text A参考译文物流151〖2〗Unit 8154
Text AApplications and Cases of Artificial Intelligence
in Ecommerce154
New Words158
Phrases158
Abbreviations159
Exercises159
Text BRecommendation Systems in Ecommerce162
New Words166
Phrases166
Abbreviations167
Exercises167
Reading MaterialEcommerce Chatbots168
Text A参考译文人工智能在电子商务中的应用及案例171
Unit 9175
Text ASecuring Your Ecommerce Systems175
New Words181
Phrases183
Abbreviations183
Exercises184
Text BCommon Risks with Ecommerce and How to
Avoid Them185
New Words189
Phrases190
Abbreviations191
Exercises191
Reading MaterialKey Legal Issues Concerning
Ecommerce192
Text A参考译文保护你的电子商务系统197
Unit 10202
Text ACrossBorder Ecommerce202〖2〗New Words205
Phrases206
Exercises207
Text BBenefits of Applying Big Data in Ecommerce209
New Words213
Phrases213
Abbreviations214
Exercises214
Reading MaterialLivestream Shopping215
Text A参考译文跨境电子商务218
附录A词汇总表221
附录B电子商务新词的构成与词汇翻译259